Conversion Rate Optimisation

More Revenue From theTraffic You Already Have

Data-driven CRO that turns visitors into leads, customers, and repeat buyers — without increasing ad spend.

🌀

Fix the leaks first.

Before you spend another rupee on traffic, ask yourself: what percentage of visitors actually convert? For most businesses, improving that number is the fastest and cheapest way to grow revenue.

We apply a rigorous, evidence-based CRO methodology — behavioural research, heuristic analysis, A/B and multivariate testing — to systematically identify and fix friction in your funnel.

Our CRO work covers landing pages, product pages, checkout flows, pricing pages, sign-up forms, and any high-traffic touchpoint where conversion improvement compounds into real revenue.

41%
Average conversion rate improvement
2.3x
Revenue per visitor uplift
300+
A/B tests run to date
Our Methodology

The Growth Blueprint

1

Quantitative Research

Set up or audit analytics to identify high-traffic, low-conversion pages and drop-off points in the funnel.

2

Qualitative Research

Session recordings, heatmaps, click maps, and user surveys reveal the 'why' behind the numbers.

3

Hypothesis Development

Synthesise research into ranked hypotheses — each tied to a specific behaviour, barrier, and proposed fix.

4

Test Design & Build

Design variants in Figma, implement in your testing tool, and set up statistical significance parameters.

5

Experiment Launch

Run A/B or multivariate tests with proper traffic allocation, sample sizes, and contamination controls.

6

Analysis & Iteration

Analyse winning variants, implement learnings site-wide, and roll into the next test cycle.

Core Capabilities

How we Drive Performance

Landing Page Optimisation

Hero sections, CTAs, trust signals, and form structures tested and refined to maximise conversion.

Checkout Flow Optimisation

Step-by-step analysis and testing of your checkout to reduce abandonment and increase completions.

Form & Lead Gen Optimisation

Field reduction, progressive disclosure, microcopy, and submit button testing for higher fill rates.

UX Heuristic Analysis

Expert review of your site's usability against 10 proven heuristics to identify quick-win friction.

Analytics & Funnel Setup

GA4, Mixpanel, or Amplitude configured to track every meaningful action in your conversion funnel.

A/B & Multivariate Testing

Statistically rigorous experimentation using VWO, Optimizely, or Google Optimize.

The Advantage

Why Partner With Shyama

Multiplies every marketing channel

A 20% improvement in conversion rate makes your SEO, paid ads, and email campaigns 20% more effective — without extra spend.

Leveraged returns

Evidence-led, not opinion-led

Every change is backed by data — not hunches or best practices borrowed from someone else's site.

Immediate revenue impact

Unlike SEO or brand building, CRO wins can appear in your revenue within days of going live.

0%
CVR Improvement
Across all active CRO programmes
0x
Revenue per Visitor
Post CRO programme (12 months)
0+
Tests Run
Across client portfolio to date
0d
Average Test Win
From launch to statistically significant result

Stop Losing Customers at the Finish Line

A free funnel audit identifies your highest-value CRO opportunities — in 48 hours.

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