Performance Marketing

Turn Every RupeeInto Measurable Revenue

Data-led paid media campaigns that deliver trackable ROI across Google, Meta, and beyond.

Turn Every Rupee Into Measurable Revenue

Spend less. Earn more.

Performance marketing eliminates guesswork. Every campaign we run is tied to a specific outcome — leads, sales, app installs, or sign-ups. No vanity metrics.

We build full-funnel paid media strategies across Google Search, Google Display, Meta Ads, YouTube, and programmatic channels. Each channel is selected based on your audience's actual behaviour, not assumptions.

Our proprietary tracking setup ensures every conversion is attributed correctly, giving you complete clarity on what's working and what needs optimisation.

4.1x
Average ROAS delivered
38%
Average CPA reduction
120+
Active campaigns managed
Our Methodology

The Growth Blueprint

1

Discovery & Audit

We analyse your existing ad accounts, competitor landscape, and conversion funnel to identify gaps and opportunities before spending a rupee.

2

Strategy & Channel Mix

We build a channel-specific paid media plan aligned to your customer acquisition cost targets and lifetime value estimates.

3

Campaign Build & Launch

Structured ad sets, audience segmentation, creative variants, and landing page alignment — set up for maximum Quality Score and relevance.

4

Optimisation Loops

Weekly bid adjustments, A/B creative testing, and audience pruning based on performance signals.

5

Reporting & Scaling

Monthly performance reviews with clear revenue attribution. Budgets are scaled only when efficiency targets are met.

Core Capabilities

How we Drive Performance

Google Search Ads

Capture high-intent buyers at the exact moment they're searching for what you sell.

Meta & Instagram Ads

Social-first campaigns built for awareness, consideration, and direct-response conversion.

YouTube Advertising

Video ad formats that drive brand recall and direct traffic at scale.

Programmatic Display

Precision audience targeting across millions of premium placements with real-time bidding.

Retargeting Funnels

Recover lost visitors and warm audiences with sequenced, intent-based ad flows.

Attribution & Analytics

Multi-touch attribution models that show the true value of every channel and touchpoint.

The Advantage

Why Partner With Shyama

Full revenue visibility

See exactly which campaign, ad set, and keyword generated each conversion — down to the rupee.

100% tracked

No wasted budget

Negative keyword lists, audience exclusions, and dayparting eliminate low-value spend.

Scales with your business

Campaigns are structured to scale budget without sacrificing efficiency.

0x
ROAS
Achieved within 90 days for an e-commerce client
0%
CPA drop
After funnel restructure for a SaaS lead gen campaign
0M+
Monthly Impressions
Average reach for active performance accounts
0%
CTR improvement
Post creative refresh across Meta campaigns

Ready to Make Every Click Count?

Get a personalised performance audit with zero commitment.

Whatsapp